Written by Rightsize Marketing

Why Are Offices Still Important in the Digital Age?

New technologies are changing the way companies work and compete with each other. Technology is not only affecting how companies work but have made an impact in working spaces too. In the past three years, we have seen growing trends of open workspaces and even virtual offices. Although the concepts of virtual offices and open workspaces have some merits and may cater to the needs of working, the traditional concept of ‘the office’ retains many of its benefits

 

Benefits of the Traditional Concept of ‘The Office’

The Importance of Office Spaces

Where companies, especially new startups, are torn between running their business virtually and having a physical location, many organizational leaders have agreed upon the fact that proper office space is vital to maintain workplace culture.

Offices give a proper identity to its company

Physical location not only creates a workspace culture, but it is also crucial for giving the organization its identity. Although a company is known for its services, products, and the people behind it, its physical location also plays an important part in its identity and its existence in the marketplace.

Social interaction

Regardless of how people have become dependent on digital means for communication and socializing, they cannot diminish the need to interact with each other in person. Office space is extremely important to maintain a social work culture so that the employees and employers of the company can work smoothly as a team. Socialization and teamwork are both interconnected and necessary to run a successful company.

Attracts quality workforce

While providing physical appearance to the organization, office spaces add value addition to its reputation and name. The office is an expression of everything from work culture to values to financial health.

Optimize your Office Space for Digital Age

With changing times, it has become imperative for offices to optimize themselves according to the needs of workers. Provide your workers with a workplace that is digital and flexible, enabling them to work while maintaining their social life and taking care of health.

As employees grow more aware and vocal of their needs, company leaders are bringing modern workplace features and designs in their offices. This is why there is a growing trend of features like eco-friendly office furniture and spaces like breakrooms.

The incorporation of new technology in offices is providing great convenience and an increase in the productivity of the workers. With high-definition video and telepresence, companies can create rich and immersive experiences in their offices.

Some workspaces are also using smart spaces for their modern workplace designs. With the use of advanced technology, there are smart features to provide the best environment to increase productivity. For instance, the lighting can be set to preference as some people work better under bright lights, and some prefer a subtle environment.

Another feature of smart offices is that they can alter and increase oxygen concentration. This way, workers can get a boost of oxygen in the afternoon with their coffee to freshen up.

Wrapping Up

Even in today’s digital age, offices are important to the companies to provide a separate identity, maintain a positive work culture, promote social interaction, and attract young and creative talent. It has become necessary for offices to design and optimize their workspace according to the digital age and cater to the needs of their workers.